To present the new SEAT Ibiza, we wanted to bring the new features of the automobile closer, representing them in an experiential way and above all encouraging the senses and reconnecting them with technology.

Through a circuit that was divided into 4 spaces, attendees were able to live sensory experiences to feel in their own skin the new features of the model.

From June 1 to 19, we organized in Palo Alto, Barcelona, the SEAT Ibiza Experience: a new and surprising format in which more than 500 journalists from more than 21 different countries were able to learn about the new features of the latest SEAT Ibiza model.

A format never seen before in the presentation of a car, which managed to go beyond the limits of the usual and offer a different and memorable experience to the journalists of the sector.