Samsung’s S Pen is known in Spain as “el palo de Samsung”. An informal way of calling the brand's flagship stylus. With the end of the era of Samsung Galaxy Note devices, we wanted to do something special to let our users know that the S Pen is back.

So we have brought back a mythical child from a really known Spanish add (see here) who get excited about a simple stick, to 10 years later, get excited about a different stick: The S Pen.

A tribute to one of the most famous campaigns of our country to connect with the simplicity of getting excited with something that you want to be back.