If from the time we are born until we die, we use and live surrounded by things that others have already used, there should be only one thing new: the way we think.

This campaign is an invitation from Wallapop to realize that consumer society has "put in our heads" prejudices that we can free ourselves from. And to think about what we need and what we don't.

A very universal reflection told in a very personal way: with fragments of the real life of a very specific person.
Jon Kortajarena, an image that has surely sold us many things. Who is even an icon of one of the most questioned industries today for its environmental and social footprints. But who, like many of us, lives his own process to make his impact more and more positive. By being a Greenpeace climate ambassador since 2017 or by getting heavily involved in this project.

AWARDS
2024
Gold. Idea, CdeC
Gold. Strategy Consistency, CdeC
Gold. Sustainable Development, El Sol
Gold. Integrated Campaigns, El Sol
Gold. Branded Content, El Sol
Silver. Strategy Insight, CdeC
Silver. Ideas for a sustainable world, CdeC
Silver. Media, El Sol
Silver. Public Relations, El Sol
Bronze. Film, El Sol
Bronze. Media, El Sol
Bronze. Public Relations, El Sol